From being a former assistant of designer Bernhard Wilhelm, Carolin Lerch is redefining fashion ideals and questioning conventional codes of fashion. Together with Michiel Helbig she runs 'Pelican Video', a multimedia project that involves video, installations and performance presented on a regular basis during Paris Fashion week, where her brand is known for her vivid prints and strong visuals. Dazed talks to Lerch about her latest project with Chicks on Speed's Alex Murray-Leslie and her other upcoming projects.