Thursday, 5 November 2009


Soon after finishing her studies at the Antwerp Academy Helena Lumelsky and Demna Gvasalia started the small label Stereotypes, and in 2007 they participated at the Japan Fashion week together with other young designers. Now designing under her name and inspired by black and white cinema and interior design, Lumelsky is showing once more why she swept away with all the awards when she was a student. Dazed talks to her about Russia, fashion and childhood.
Photography : Zeb Daemen